Artificial Intelligence and Human Resource Management: New Strategies for the Digital Era

Abstract

The integration of Artificial Intelligence (AI) into Human Resource Management (HRM) has revolutionized traditional practices, fostering efficiency, precision, and innovation in the digital era. This study explores the strategic implementation of AI in key HRM functions such as recruitment, performance evaluation, employee engagement, and training. By leveraging advanced algorithms, machine learning, and predictive analytics, organizations can optimize decision-making, enhance workforce productivity, and adapt to rapidly changing business landscapes. Furthermore, the research examines the challenges of AI adoption, including ethical considerations, data privacy concerns, and the potential for bias in algorithmic decision-making. The findings highlight best practices for harmonizing AI technologies with human oversight, emphasizing a collaborative approach to drive organizational agility and resilience. This study provides a comprehensive framework for HR professionals and organizational leaders to effectively integrate AI, ensuring a balance between technological advancement and human-centric values.